Brands are the companies’ valuable assets. Processes, designs and strategies of organizations may be easily copied, but a strong brand is something which cannot be easily resembled. Reputable brands have a major impact on customers’ choices based on how the companies communicate & deliver the most relevant brand value to the customer as well as how the brand is positioned as unique & differentiated from other brands in the market.
This course is designed to develop participants’ understanding of the importance of brand equity as well as how to build, measure and manage brand equity in a practical way.
2 DAYS
6 Hrs./DAY
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