Nowadays communication with the targeted audience is very challenging. Consumers become very smart & knowledgeable, a lot of offerings are available for them everywhere. In order to thrive each company should firstly understand their customers very well, in other words their needs, wants, & preferences, which message strategy will be applicable for them & match their demographics characteristics, in addition to which communication mix is more suitable for them , and deeply understand the way of measuring the effectiveness of each communication channel.
This course is designed to allow participants to professionally conduct a complete communication plan & know the available different approaches to measure results.
2 Days
3 Hrs./Day
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