According to Philip Kotler, “Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”. Thus, the crucial role of marketing is to create value from the customers’ point of view rather than from the manufacturer’s or service provider’s standpoint utilizing the marketers analytical & problem solving skills along with profound scientific base. therefore, the marketers’ talent should be enhanced by marketing theories & concepts in order to apply their creative ideas in a professional way.
This workshop focuses on marketing and its role within organizations. It introduces the marketing concepts, examines its relationship to other functions in the firm and looks at techniques and frameworks used to examine marketing environments, understand consumer and organizational buying behavior, segment markets and position products, develop new products, and practically master the 7 Ps.
6 Days
6 Hrs./day
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