Strategic marketing plan is an essential part & derived from business plan. A well-designed marketing plan for specific product line or strategic business unit (SBU) provides the business with definite direction through precise environmental scanning to seize opportunities & avoid challenges, efficiently & effectively identifies the strategies that the company can utilize to fight competition and gain market share, by focusing the resources on attracting the right employees and investing only on marketing initiatives that support the overall business objectives, differentiates a company from competition by identifying the distinctive edges & core competences, translates the company vision, mission, and objectives, into effective marketing initiatives.
This course is rich with many concepts such as the effective creation of mission statement, SWOT analysis with its professional form (IFAS/EFAS/SFAS), segmenting & targeting the right customers, as well as the marketing mix tactics (7Ps). Hence, It includes all the aspects required to pursue a profound strategic marketing plan from scratch till the final stage of monitoring & controlling
3 DAYS
6 Hrs./DAY
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